The Process
Discovery
- Scoping current landscape and stakeholders
- Scoping competitor’s digital presence
- Business requirements analysis for the project
Persona development
- Contextual interviews with 50 staff members
- Phone interviews with CEO business partners
- Key insights analysis
- Journey mapping
- Feature prioritisation
Digital landscape audit
- Google analytics analysis
- Campaign monitor newsletter analysis
- Digital landscape report - Key findings and insights
Ideation
- Feature prioritisation - Business, stakeholder and digital requirements
- "How might we" statement development
- "By offering .... we can solve ..." statement development and prioritisation
- Proposed website user flow
- Newsletter engagement ideas
- Proposed IA
Concept development
Working with digital agency Fusion to develop prototype
- Key stakeholder interviews to validate findings
- Lo-Fi concepts
- High-Fi concepts
Result
Final presentation of the UX Roadmap to the CEO, CCO and CIO which was the foundation for the new website
- Persona report
- Website requirements
- Current Digital landscape report
- Current and proposed customer journey mapping
- Proposed IA concepts
- Lo-Fi and Hi-Fi concepts
